Product "million" placement

One Scarlett ... Two Scarletts. Who does not remember seeing the movie "The Island" and enjoy the presence of Scarlett Johansson, the newest "pin-up girl" of the century, the extremely feminine curves that genetics had the gift to give it, for more than once, the same sequence in the film, for a period too short? For those who do not remember, use your curiosity and catch you a visual sunburn. Enter on YouTube, "Calvin Klein, Scarlett Johansson, The Island". Neither the phenomenon of deja vu, could explain this to Scarlett. There is much that the actors have become true American brands, be they athletes, actors or models. The wedding-Calvin Klein Scarlett Johansson had one of the great moments of his relationship.

The seventh art, knows how to take advantage of this marketing technique. Product Placement, available to those who want to use and take a easy A of the criticism on how to do it ... well, preferably. This example is the perfect opportunity, I start my degree in marketing, wanted to know was this technique, in which brands to dazzle in front of thousands of individuals, and I must say that the fact of seeing Johansson,  helped. The technique is considered by some as aggressive, in which only comes to monetize the name of the movie or the characters directly involved with the product. I believe that Ricky Gervais would make better use of that comment better than me ...
Returning to the theme, in addition to product placement as previously said, can serve as a liaison of the story itself or as background. The truth is what works, regardless of exposure they have, measured in seconds. I will not mention brands that make something successful, but the first name that comes to mind to me a self-test top-of-mind as the most profitable use, is Michael Bay.

In the latest blockbuster success in ticket sales, "The Transformers: Dark of the Moon", use this formula again and again to get it again. If you want my opinion, join an actress capable of releasing the dreams of most young males (Rosie Whiteley), an actor who has the same effect in women (Patrick Dempsey, a story with a topical subject easy to understand (American political combat terrorism) or that was part of the memory of our childhood (the animated series Transformers), moderate doses of comedia (Shia Lebouef and John Turturro), digital techniques (3D) and global brands (Mercedes, Apple, Camaro, Lenovo) et voila ... have certainly achieved the objective.

With the booming Chinese economy, the U.S. market found himself almost forced to manufacture integrated products with "Made in China", which certainly reinforced the pride of millions of Chinese, and put a new label on this Bay production, "the RISE of Asian product placement". Lenovo is the example.

I'd like to share your opinion with examples of this technique, and the reason you have aroused the attention.

See u soon and beware with "Scarlett's".