quarta-feira, 11 de abril de 2012

Limitless creativity

 "Who wants the best job in the world?" A few years ago a travel agency that is the small continent of Oceania launched the motto. The purpose of communication, going to show the world the wonders of the great coral reefs around the Australian coast has. For this they needed someone to play the role of promoter for a few days, being the only requirement, report by blog everything he did during his stay.

After a few years, it seems to me that we are facing a similar phenomenon. Nike released the Casey Neistat a budget to make a commercial about their new product, a sporty, with the claim "Make it count." As a director who is ... has every right to modify the original script and make it a little more personal. He did.



Consequences aside, grabbed what really interested him, a camera, a friend and adrenaline to explore places that once could not do. Did this route in 10 days, taking as its point of departure and arrival, the same place, went through five continents, practiced various sports like skateboarding, diving, jumping over a cliff with a height terrible ... most certainly would not do, and still had time to get a tattoo on his arm. From what we know would not be a hangover at the time that made ...

During the viral video that built himself, put some quotes on what makes people truly accomplish anything that is devoid of limits to their ability to be themselves. As he himself said, "As a director I have the greatest job in the world, but if I do not push the boundaries, then what's the point of Having It?"

 If you were possible to embody the role of director, how would you do?

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