quarta-feira, 11 de abril de 2012

Limitless creativity

 "Who wants the best job in the world?" A few years ago a travel agency that is the small continent of Oceania launched the motto. The purpose of communication, going to show the world the wonders of the great coral reefs around the Australian coast has. For this they needed someone to play the role of promoter for a few days, being the only requirement, report by blog everything he did during his stay.

After a few years, it seems to me that we are facing a similar phenomenon. Nike released the Casey Neistat a budget to make a commercial about their new product, a sporty, with the claim "Make it count." As a director who is ... has every right to modify the original script and make it a little more personal. He did.



Consequences aside, grabbed what really interested him, a camera, a friend and adrenaline to explore places that once could not do. Did this route in 10 days, taking as its point of departure and arrival, the same place, went through five continents, practiced various sports like skateboarding, diving, jumping over a cliff with a height terrible ... most certainly would not do, and still had time to get a tattoo on his arm. From what we know would not be a hangover at the time that made ...

During the viral video that built himself, put some quotes on what makes people truly accomplish anything that is devoid of limits to their ability to be themselves. As he himself said, "As a director I have the greatest job in the world, but if I do not push the boundaries, then what's the point of Having It?"

 If you were possible to embody the role of director, how would you do?

domingo, 19 de fevereiro de 2012

Product "million" placement

One Scarlett ... Two Scarletts. Who does not remember seeing the movie "The Island" and enjoy the presence of Scarlett Johansson, the newest "pin-up girl" of the century, the extremely feminine curves that genetics had the gift to give it, for more than once, the same sequence in the film, for a period too short? For those who do not remember, use your curiosity and catch you a visual sunburn. Enter on YouTube, "Calvin Klein, Scarlett Johansson, The Island". Neither the phenomenon of deja vu, could explain this to Scarlett. There is much that the actors have become true American brands, be they athletes, actors or models. The wedding-Calvin Klein Scarlett Johansson had one of the great moments of his relationship.





The seventh art, knows how to take advantage of this marketing technique. Product Placement, available to those who want to use and take a easy A of the criticism on how to do it ... well, preferably. This example is the perfect opportunity, I start my degree in marketing, wanted to know was this technique, in which brands to dazzle in front of thousands of individuals, and I must say that the fact of seeing Johansson,  helped. The technique is considered by some as aggressive, in which only comes to monetize the name of the movie or the characters directly involved with the product. I believe that Ricky Gervais would make better use of that comment better than me ...
Returning to the theme, in addition to product placement as previously said, can serve as a liaison of the story itself or as background. The truth is what works, regardless of exposure they have, measured in seconds. I will not mention brands that make something successful, but the first name that comes to mind to me a self-test top-of-mind as the most profitable use, is Michael Bay.

In the latest blockbuster success in
ticket sales, "The Transformers: Dark of the Moon", use this formula again and again to get it again. If you want my opinion, join an actress capable of releasing the dreams of most young males (Rosie Whiteley), an actor who has the same effect in women (Patrick Dempsey, a story with a topical subject easy to understand (American political combat terrorism) or that was part of the memory of our childhood (the animated series Transformers), moderate doses of comedia (Shia Lebouef and John Turturro), digital techniques (3D) and global brands (Mercedes, Apple, Camaro, Lenovo) et voila ... have certainly achieved the objective.

With the booming Chinese economy, the U.S. market found himself almost forced to manufacture integrated products with "Made in China", which certainly reinforced the pride of millions of Chinese, and put a new label on this Bay production, "the RISE of Asian product placement". Lenovo is the example.

I'd like to share your opinion with examples of this technique, and the reason you have aroused the attention.

See u soon and beware with "Scarlett's".

domingo, 12 de fevereiro de 2012

Give me A letter

I give you my rating of this British girl: AAA + (Amazing, astonishing, addictive)After a short glance at the feeds of the last two hours, the choice of the post to which I would talk a little bit, it was easy ... Adele. On the day that pop music has lost a queen african-american, with themes that packed the most tender hearts male and female, "i allways love you" to mention the first and perhaps the one that most people mention when we say "Whitney Houston ".

Apart from racial differences, age and place of birth, I think both have a quality that unites them .... the vocal ability. Who has not cringed to hear Adele with choruses of "Rolling in the deep", "Hometown Glory", "Set fire to the rain"? They are pure, and now using a language to let people know what I mean ... are pure auditory orgasms. Apparently there was a leak in Vogue about his future cover in March, but was it made unreasonably? I don't buy it. At a time when organizations begin to emerge independent of fashion who want to change a little image that people have about the most common fashion, formed by people who had direct access to the industry, including some models, why not choose a girl with a beautiful body, size XL measures, able to fill a fashion magazine cover showing his face pink with mesmerizing eyes, contrary to what has been the rule applied when there are names for display in the fashion magazine more international view. Sometimes it pays off more than to show the image of the idealized model for high fashion houses.I think not. It's a change to come?We'll see after these....
Have you talked, and it was not me that said, in a suspected sleep this delicate girl, to have this surgery done to the vocal cords, and having to follow a very relaxing drive.
It's my applause for the attitude taken by British Vogue in places it as covergirl ... even if you have said in these lines "suck" ... but it is my idea. In time I will be able to express what goes on the keyboard in my mind, because there will require much training.

quinta-feira, 9 de fevereiro de 2012

SuperGiants

Morning of February 6th (Portuguese hours) in Indianapolis after 60m, the New York Giants were consecrated as winners of the Vince Lombardi trophy, now known worldwide as SUPERBOWL, editing XLVI. Before too mean, what is written here is just an opinion of an amateur but vibrant fan of this sport, NFL, and fan / supporter of the Baltimore Ravens who were a small step to get to Lucas Oil Stadium, having been defeated by the Patriots Tom Brady in conference playoff.

This edition had all the spices needed to become a very intense competition per yard, in which each of the two sides of the top elite QB's regular season, Manning (Giants) vs Brady (Patriots), which have received the entire grass which stepped. Beyond them, in the New England Patriots, also had the best regular season of TE (Rob Gronkowksi) showed that early not be in better physical condition, after an ankle injury suffered in the previous game against the Ravens; the fast , small and deadly in the receiving game Wes Welker (Patriots) tried to take the team forward, being successful in some inroads; a defensive line that was settling over the 16 regular season games, with some difficulty, taking over this journey, was projected in last place in the statistics relating to defense, week-in week-out ... the truth is that that has proven capacity to deal with any line striker, led by an elite QB (ed: reference to the merits and excellence as they defeated the Ravens, but the best game they had, unfortunately).

On the other side, Giants, wanted to take advantage of having already won by a time in the regular season to Pat's, and want to repeat the feat in the Superbowl for 5 / 6 years compared to the same Pat's, remaining faithful to the best weapons they had, by the way were in defense, with Pierre Paul and Justin Tuck always trying to put pressure on Brady, whether with sacks, interceptions, or any other form, they have achieved, on the offensive line. The surprise of the day, Victor Cruz who went from undrafted in 2010, added injury that came close to getting it off the pitch for the revelation of this year; Hakeem Nicks who always found ways to take action on Manning passes; wit and control of Manningham, and finally the best TD (touchdown) I saw at Superbowl in the final minutes, elaborated by Bradshaw, his back and a small cm's for aerial implementation, look in the eyes defenders opponents, calmly, is allowed to literally fall, as if dropped from a cliff in. Hilarious, at least.

For many, halftime is considered the major point of competition, where an artist recognized around the world are invited to make an action to keep the public within the spirit of conviviality, animation and above all, interaction. This year it fell to Madonna, the role of stepping on the main stage. To the critics of advertising media, some NFL comissioners, and even supporters did not agree with this choice. Indicate an attempt to captivate the audience feminine, the factor for the selection of the queen of pop music. Ghosts of Jackson and Timberlake performance ran everywhere ... even appearing at the conference on the eve of the game, the question by a journalist, "If there were technical defects arise in dress that Madonna would use during the show." Well. . it did not, but who saw, at about 1:30 / 2 in the morning, saw that Madonna did not cause any inconvenience, MIA on the other hand .... We'll see what the critics have to say.

Madonna had the time, with a superb entry, worthy of the mounted scenario itself, as if it were an Empress to the sound of Vogue. Choreography, color, light, dancers, and even the "chemistry" with LMFAO and Cee Lo Green, resulted in perfection. Captivating is the word I choose to classify the half-time show.


One season ended, but the next day, many teams have a long process of meetings, consultations and evaluation of players who have registered for the draft next season, which place in late April. To get to wear a jersey of one of 32 teams will have to pass with distinction in the physical tests and psicologicos.A year from now, there will be more ... and I hope the Ravens can party.